Sabrina Martin, President
Chief Executive Officer – Rehabilitation Hospital of Southern New Mexico
Sabrina possesses more than 10 years in healthcare leadership in acute and in-patient rehabilitation facilities. Today, she is responsible for the leadership and management of the day to day functions of the Rehabilitation Hospital of Southern New Mexico.
After earning her bachelor’s degree in biology from New Mexico State University in Las Cruces, NM, Sabrina also completed her master’s degree in physical therapy at the University of Texas in El Paso, Texas. She is a member of the National Stroke Association Rehabilitation Steering Committee and American Physical Therapy Health Policy and Administration.
Sabrina is committed to elevating her community in all its facets and serves on the Greater Las Cruces Chamber of Commerce Board of Directors and New Mexico State University’s College of Health and Social Services Advisory Board.
Abel Covarrubias, Vice President
Chief Executive Officer – Aprendamos Intervention Team
Abel Covarrubias is the Chief Executive Officer for Aprendamos Intervention Team, a program providing early intervention services in Dona Ana County in Las Cruces, New Mexico. He also oversees several other clinics for children, which include Esperanza Children’s Clinic, Mariposa Autism Service Center, and Alegria Family Counseling. He has a Masters in Special Education/Communication Disorders from New Mexico State University. Abel is actively involved in various boards, which include Hearts for Autism, Health Advisory Council, US Bank Community Advisory Board, and the Community Foundation of Southern New Mexico. Abel is Co-Founder of the Hearts for Autism Fund at the Community Foundation of Southern New Mexico dedicated to supporting children and families with an Autism Spectrum Disorder. He is a Paul Harris Fellow/Rotary Foundation of Rotary International and received the Community Foundation of Southern New Mexico Salud Award for his significant and outstanding commitment to improve health care in Southern New Mexico. Abel is passionate about philanthropy and has completed mission trips to Ecuador and Nicaragua. He also enjoys spending time with his wife, Monica, and his three amazing daughters.
President – Vescovo Toyota
George Vescovo is the President of Vescovo Toyota of Las Cruces. He has over 10 years experience overseeing all aspects of business operations including supervising a staff of 40 employees and managers, budgeting and financial analysis, team building, fostering cooperation among multiple departments, negotiating contracts, implementing strategic marketing plans, and developing and maintaining positive relationships. George graduated Cum Laude with a Juris Doctorate degree from University of Arizona James E. Rogers College of Law. He also earned an MBA from the University of New Mexico – Robert O. Anderson School of Management.
Market President – U.S. Bank
Craig has 28 years banking experience as a commercial real estate lender, team lead, department manager, and market manager. He has worked in the markets of Las Cruces, Albuquerque, and El Paso and currently serves as the market president at U.S. Bank. Craig is actively involved in the community and also serves as a board member for The Bridge of Southern New Mexico, past chair of MVEDA, past president of Downtown Las Cruces Partnership, NMSU President’s Associates Scholars board, New Mexico First Treasurer, Borderplex Alliance board member, City of Las Cruces Economic Development Committee Vice-Chair and is a 2012 graduate of the Leadership New Mexico program.
Supervisory Assistant, United States Attorney – U.S. Attorney’s Office.
In his personal capacity, Richard has been on the Board of Directors of the Community Foundation since 2012. His prior community service in Las Cruces has included serving on the boards of the Healthcare Foundation of Southern New Mexico and the Wesley Foundation. Richard is employed as a Supervisory Assistant United States Attorney in the Las Cruces office of the U.S. Attorney’s Office for the District of New Mexico, where he has worked since moving to New Mexico in 2001. Previously, Richard was in private practice with Vinson & Elkins LLP in Houston, Texas where he worked for several years after obtaining his law degree from the University of Texas School of Law. His wife Jana is a pediatrician, and they have three children, Caroline (14), Barrow (13), and Cate (10)
Partner – Wilson Binkley Advertising & Marketing
Ken is a partner at Wilson Binkley Advertising & Marketing. His areas of responsibility are primarily as an account executive, but he also oversees the company’s finances and accounting, human resources and benefits, and information technology systems. He has worked at WBAM for over 22 years and started in August 1990 as a college intern. Ken left in June 1991 when he graduated from college and took a job with Dillard’s Department Stores in their executive training program. Ken returned to WBAM in June 1992 and became a partner in 1998. Ken holds two degrees from New Mexico State University; a Bachelor of Arts in Journalism/Mass Communications with emphasis in Advertising Administration and a Masters of Business Administration with emphasis in Finance. Other organizations that he is affiliated with are the Las Cruces Rio Grande Rotary Club, and he has also been a member of the First Baptist Church since the early 1990s.
Melissa M. Diaz, Board Member
Engineering Manager – NASA White Sands Complex
Melissa is a twenty-year resident of New Mexico. After completing her undergraduate degree, she was offered an engineering position at the NASA White Sands Complex in Las Cruces, NM and has been a part of the community ever since. Melissa has coached young girls in the Las Cruces Christian Baseball League, started women’s groups for high school/college-aged young women, leads a women’s book club, teaches women’s bible study, organizes community service projects, and speaks at women’s conferences. She holds a Bachelor of Science in Mathematical Sciences and Master of Science in Industrial Engineering from New Mexico State University. In her professional life, in addition to her engineering management position, Melissa also serves as the NASA White Sands Complex Ethics Advisor. She enjoys spending her free time with her husband, Rick, and their daughter Christina.
Chief Medical Officer – Memorial Medical Center
Dolores is board certified in family medicine and has been at Memorial Medical Center since 2009, working with the Memorial Family Medicine Center and the Southern New Mexico Family Medicine Residency Program. She is past president of the Memorial medical staff, past board chair and past president of the New Mexico Academy of Family Physicians and currently serves on their board. She also serves on the Board of NMSU Aggie Athletic Club. She is married to Dr. John Andazola, director of the Southern New Mexico Family Medicine Residency Program, and they have three children.
Public Information Officer & Communications Specialist – Doña Ana County Sheriff’s Department
A native of Las Cruces, Kelly graduated from New Mexico State University with a bachelor’s degree in Journalism and Mass Communications/Broadcasting. She has worked extensively in media and public relations in both Las Cruces and El Paso and since 2011 has been at the Doña Ana County Sheriff’s Department as its Public Information Communications Specialist. She assists the Sheriff’s Department with all media requests, information releases and community outreach projects, while also coordinating and reporting within the Doña Ana County office. Kelly is also involved in the community as a member of the Junior League of Las Cruces, the Director of Public Relations at Mithoff Burton Partners, and the Editor in Chief at Mountain Dreams Publishing.
National Business Development Executive – Electronic Caregiver
Britt graduated with her bachelor’s degree in Business Administration with an emphasis in marketing from Mississippi State University in 2011. While in Mississippi, she worked as the Fundraising Coordinator at the Muscular Dystrophy Association and the Development Director of the Make-A-Wish Foundation of Mississippi. With her non-profit business knowledge she has gained experience in planning and executing numerous programs and events aimed at increasing awareness and raising funds for a variety of organizations. In 2015 Britt started her own marketing consulting business called Medders Marketing Group, where she strives to aid small businesses. Britt came to Las Cruces with her husband in 2018 to serve on the development team for Electronic Caregiver. She actively works with her team to build a world-class infrastructure of dealers comprised of home health care companies and franchise owners to nurture a mutual partnership that will better the lives of the clients they serve and also increase their bottom line.
President – The Hatch Chile Store
Preston grew up in Hatch where he spent the majority of his time in his parent’s pharmacy or on his grandparent’s farm. Starting in just 4th grade, he began helping to sell his family’s green chile on the weekends in Santa Fe. During his fourth summer working for his grandparents he launched the virtual version of Berridge Farms with the goal to expand their customer market through the use of technology–and it was successful! Preston later attended New Mexico State University where he met his wife, Elaine. After they both graduated with accounting degrees, Preston bought a Las Cruces chile-roasting company and his grandparents’ online business to merge the enterprises into the couple’s online business, The Hatch Chile Store. Together they are passionate about improving The Hatch Chile Store by implementing the best business practices by staying current with website updates and striving the meet their goal of increasing wholesale and individual customers while also lowering the price. Preston and his wife have one son.
Owner – Del Rey Group
Rod Reyes is the owner of “The Reyes Group” which owns and operates 11 franchises. Rod is a graduate of New Mexico State University where he received a bachelor’s degree in Business Administration. After graduating, he worked in the Mortgage banking industry for 15 years before he and a partner started their own mortgage bank company in Phoenix, AZ. In 2005, Rod opened his first franchise and shortly after decided to leave the mortgage bank industry and pursue the franchise industry. Rod continues to add to his company and has several new franchises in different stages. Rod is a 4th generation native of Dona Ana and currently lives with his wife and 2 children in Sonoma.