Our Board

Sabrina Martin, President

Chief Executive Officer – Rehabilitation Hospital of Southern New Mexico

Sabrina possesses more than 10 years in healthcare leadership in acute and in-patient rehabilitation facilities. Today, she is responsible for the leadership and management of the day to day functions of the Rehabilitation Hospital of Southern New Mexico.

After earning her bachelor’s degree in biology from New Mexico State University in Las Cruces, NM, Sabrina also completed her master’s degree in physical therapy at the University of Texas in El Paso, Texas. She is a member of the National Stroke Association Rehabilitation Steering Committee and American Physical Therapy Health Policy and Administration.

Sabrina is committed to elevating her community in all its facets and serves on the Greater Las Cruces Chamber of Commerce Board of Directors and New Mexico State University’s College of Health and Social Services Advisory Board.

 

Abel Covarrubias

Abel Covarrubias, Vice President

Chief Executive Officer – Aprendamos Intervention Team

Abel Covarrubias is the Chief Executive Officer for Aprendamos Intervention Team, a program providing early intervention services in Dona Ana County in Las Cruces, New Mexico. He also oversees several other clinics for children, which include Esperanza Children’s Clinic, Mariposa Autism Service Center, and Alegria Family Counseling. He has a Masters in Special Education/Communication Disorders from New Mexico State University. Abel is actively involved in various boards, which include Hearts for Autism, Health Advisory Council, US Bank Community Advisory Board, and the Community Foundation of Southern New Mexico. Abel is Co-Founder of the Hearts for Autism Fund at the Community Foundation of Southern New Mexico dedicated to supporting children and families with an Autism Spectrum Disorder. He is a Paul Harris Fellow/Rotary Foundation of Rotary International and received the Community Foundation of Southern New Mexico Salud Award for his significant and outstanding commitment to improve health care in Southern New Mexico.

 

George VescovoGeorge Vescovo, Treasurer

President – Vescovo Toyota

George Vescovo is the President of Vescovo Toyota of Las Cruces. He has over 10 years experience overseeing all aspects of business operations including supervising a staff of 40 employees and managers, budgeting and financial analysis, team building, fostering cooperation among multiple departments, negotiating contracts, implementing strategic marketing plans, and developing and maintaining positive relationships. George graduated Cum Laude with a Juris Doctorate degree from University of Arizona James E. Rogers College of Law. He also earned an MBA from the University of New Mexico – Robert O. Anderson School of Management.

 

Craig Buchanan, Secretary 

Market President – U.S. Bank

Craig has 28 years banking experience as a commercial real estate lender, team lead, department manager, and market manager. He has worked in the markets of Las Cruces, Albuquerque, and El Paso and currently serves as the market president at U.S. Bank. Craig is actively involved in the community and also serves as a board member for The Bridge of Southern New Mexico, past chair of MVEDA, past president of Downtown Las Cruces Partnership, NMSU President’s Associates Scholars board, New Mexico First Treasurer, Borderplex Alliance board member, City of Las Cruces Economic Development Committee Vice-Chair and is a 2012 graduate of the Leadership New Mexico program.

 

Richard Williams, Past President

Supervisory Assistant, United States Attorney – U.S. Attorney’s Office.

In his personal capacity, Richard has been on the Board of Directors of the Community Foundation since 2012.  His prior community service in Las Cruces has included serving on the boards of the Healthcare Foundation of Southern New Mexico and the Wesley Foundation.  Richard is employed as a Supervisory Assistant United States Attorney in the Las Cruces office of the U.S. Attorney’s Office for the District of New Mexico, where he has worked since moving to New Mexico in 2001.  Previously, Richard was in private practice with Vinson & Elkins LLP in Houston, Texas where he worked for several years after obtaining his law degree from the University of Texas School of Law.

 

Ken BinkleyKen Binkley, Member-At-Large

Partner – Wilson Binkley Advertising & Marketing

Ken is a partner at Wilson Binkley Advertising & Marketing. His areas of responsibility are primarily as an account executive, but he also oversees the company’s finances and accounting, human resources and benefits, and information technology systems. He has worked at WBAM for over 22 years and started in August 1990 as a college intern. Ken left in June 1991 when he graduated from college and took a job with Dillard’s Department Stores in their executive training program. Ken returned to WBAM in June 1992 and became a partner in 1998. Ken holds two degrees from New Mexico State University; a Bachelor of Arts in Journalism/Mass Communications with emphasis in Advertising Administration and a Masters of Business Administration with emphasis in Finance. Other organizations that he is affiliated with are the Las Cruces Rio Grande Rotary Club, and he has also been a member of the First Baptist Church since the early 1990s.

 

Celeste Bernal, Board Member

Vice President & Risk Management/Process Improvement Officer – Citizens Bank of Las Cruces
Celeste holds a master’s degree in business administration with a bachelor’s in accountancy, and is a certified public accountant. She has extensive experience in several industries, including healthcare, telecommunications and higher education. She has been responsible for strategic development, budgeting, and process improvement, and has led a business operations group supporting 25 locations and 470 employees. As a current Vice President and Risk Management/Process Improvement Officer at Citizen’s Bank her responsibilities include identifying, assessing, reporting and monitoring internal and external risks.

 

Derrick Cuenca, Board Member 

Chief Executive Officer – MountainView Regional Medical Center
Derrick holds a master’s degree in health care administration from Trinity University and a bachelor’s degree in health care management from Southern Illinois University. From 1997 to 2006, Cuenca served in the United States Navy as a surgical tech and supervisor, including one tour as a medical corpsman in support of US Marines forward deployed in Iraq. He is now a fellow in the American College of Healthcare Executives and is an accomplished healthcare leader with more than 10 years of executive healthcare administrative experience coupled with 9 years of clinical experience as a surgical technician and supervisor. Before coming to Las Cruces in 2018 with his wife and two children, Derrick was the CEO at Lake Granbury Medical Center in Texas. At Lake Granbury he expanded service lines and physician practices, implemented practices that resulted in numerous TJC Quality certifications, led the hospital to a 4 Star CMS rating and Joint Commission Top Performer in Quality distinction and expanded points of patient access through development of Express Care clinics. Derrick believes community involvement and making an impact upon healthcare delivery to his community is important.

 

Melissa M. Diaz, Board Member

Engineering Manager – NASA White Sands Complex

Melissa is a twenty-year resident of New Mexico. After completing her undergraduate degree, she was offered an engineering position at the NASA White Sands Complex in Las Cruces, NM and has been a part of the community ever since. Melissa has coached young girls in the Las Cruces Christian Baseball League, started women’s groups for high school/college-aged young women, leads a women’s book club, teaches women’s bible study, organizes community service projects, and speaks at women’s conferences. She holds a Bachelor of Science in Mathematical Sciences and Master of Science in Industrial Engineering from New Mexico State University.  In her professional life, in addition to her engineering management position, Melissa also serves as the NASA White Sands Complex Ethics Advisor.

 

Dr. Dolores Gomez, Board Member

Chief Medical Officer – Memorial Medical Center

Dolores is board certified in family medicine and has been at Memorial Medical Center since 2009, working with the Memorial Family Medicine Center and the Southern New Mexico Family Medicine Residency Program. She is past president of the Memorial medical staff, past board chair and past president of the New Mexico Academy of Family Physicians and currently serves on their board. She also serves on the Board of NMSU Aggie Athletic Club. She is married to Dr. John Andazola, director of the Southern New Mexico Family Medicine Residency Program.

 

Kelly Jameson, Board Member 

Public Information Officer & Communications Specialist – Doña Ana County Sheriff’s Department

A native of Las Cruces, Kelly graduated from New Mexico State University with a bachelor’s degree in Journalism and Mass Communications/Broadcasting. She has worked extensively in media and public relations in both Las Cruces and El Paso and since 2011 has been at the Doña Ana County Sheriff’s Department as its Public Information Communications Specialist. She assists the Sheriff’s Department with all media requests, information releases and community outreach projects, while also coordinating and reporting within the Doña Ana County office. Kelly is also involved in the community as a member of the Junior League of Las Cruces, the Director of Public Relations at Mithoff Burton Partners, and the Editor in Chief at Mountain Dreams Publishing.

 

Preston Mitchell, Board Member

President – The Hatch Chile Store

Preston grew up in Hatch where he spent the majority of his time in his parent’s pharmacy or on his grandparent’s farm. Starting in just 4th grade, he began helping to sell his family’s green chile on the weekends in Santa Fe. During his fourth summer working for his grandparents he launched the virtual version of Berridge Farms with the goal to expand their customer market through the use of technology–and it was successful! Preston later attended New Mexico State University where he met his wife, Elaine. After they both graduated with accounting degrees, Preston bought a Las Cruces chile-roasting company and his grandparents’ online business to merge the enterprises into the couple’s online business, The Hatch Chile Store. Together they are passionate about improving The Hatch Chile Store by implementing the best business practices by staying current with website updates and striving the meet their goal of increasing wholesale and individual customers while also lowering the price.

 

Rod Reyes, Board Member

Owner – Del Rey Group

Rod Reyes is the owner of “The Reyes Group” which owns and operates 11 franchises. Rod is a graduate of New Mexico State University where he received a bachelor’s degree in Business Administration. After graduating, he worked in the Mortgage banking industry for 15 years before he and a partner started their own mortgage bank company in Phoenix, AZ. In 2005, Rod opened his first franchise and shortly after decided to leave the mortgage bank industry and pursue the franchise industry. Rod continues to add to his company and has several new franchises in different stages. Rod is a 4th generation native of Dona Ana.